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Old School PR Hits NYC

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The WSJ recently reported on an old school PR stunt that was taking place in the Big Apple. Broad Financial, a purveyor of self-directed retirement plans, put together a mobile acapella quartet that walked around the city singing about New York and self-directed retirement investing. The hook for the show was the costumes that the singers were wearing. Each one represented an iconic NYC skyscraper, and towered over pedestrians at a height of ten feet. Now singing performers used to be the old (as in decades old) standby for company publicity, but the notion has seemingly met its demise at the hand of a vibrant social media. It will be interesting to see if a classic attempt at entertaining the crowd will convert into greater brand awareness.

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