This is more a clever commercial than a PR outing, especially as the souped up wheels won’t be showing up anywhere besides TV land. That being said, the image being touted is arresting enough that everybody’s going to be sharing it anyway. What Dad can resist the masculization of the final frontier? Good work. The only downside is that connecting it with the product actually being promoted, a new Skoda car, might eventually prove difficult.
Read more about it here.