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The Newer New Rules of New PR Newness

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One of the most frustrating aspects of the contemporary PR scene is the fact that public relations has become inextricably linked with technology. The medium and its viewership is king, and as a result, PR must now keep step with every tech and platform change that rears its pointy head. If we want to take a snapshot in the present, though, this report is a pretty good summary of what PR pros should be focusing on. (Dangling prepositions be damned.)

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